Berta Atelier — pricing
Five tiers, one workshop.
From a single-page launch to a multi-property platform, every tier is built by the same hands and held to the same standard. Prices are indicative — final scope is confirmed in a brief response within two business days.
Building a Chrome or Chromium extension instead? See the extensions tiers — three tiers from £495 to £3,495.
Tiers
Each tier names the smallest engagement that fits the archetype. If your brief sits between two tiers we will recommend the cheaper one rather than upsell.
Best for: authors, consultants, single-product launches, conference talks, and "I need a real website by next Tuesday".
- One-page hand-built site, custom domain
- Hero, bio, work or product, contact CTA
- SEO basics, Open Graph, Twitter Cards, JSON-LD
- Cookieless analytics on request
- Form-to-email or Calendly embed
- Deploy to Netlify / Cloudflare Pages
- 30-day post-launch defect window
Best for: imprints, podcasts, course landings, newsletters, small consultancies — properties that publish on a cadence.
- Up to 5 pages, hand-built
- Blog, episode, or catalogue index
- Newsletter integration (Substack, Buttondown, ConvertKit, Mailchimp)
- OpenGraph, JSON-LD, sitemap, robots
- RSS, Spotify and Apple embeds where relevant
- WCAG AA, Lighthouse ≥ 95
- Editor's manual for non-technical updates
- Optional £19/mo care plan: monitoring, updates, DNS hygiene
Tier 3 — most common
Doctrine
£1,995 one-off · £39/mo care
4 weeks · 3 revision rounds
Best for: book companion sites, interactive learning surfaces, micro-SaaS landings, and serious author or imprint properties.
- Up to 12 pages, hand-built
- One interactive module: database-backed gallery, quiz, calculator, tool, or paywalled resource hub
- Stripe / Lemon Squeezy / Gumroad integration
- Full SEO and structured data programme
- Accessibility audit and remediation
- Custom 404, search, and sitemap
- GitHub repository handover, CI/CD, preview deploys
- £39/mo care plan: monitoring, monthly updates, content edits up to 1 hour, quarterly performance review
Tier 4
Sovereign
From £4,950 one-off · £75/mo care
6–10 weeks · scoped sprint cadence
Best for: platforms, multi-property ecosystems, full directory hubs, "operating system" surfaces (the OrbaOS pattern), and serious institutional sites.
- Custom information architecture and design system
- Three or more interactive surfaces
- Integrations: GitHub, Stripe, Spotify, RSS, Claude / OpenAI / Ollama, BYO-key flows
- Filterable directory with taxonomy editing and lifecycle status (the pattern used on this very site)
- Editorial governance: contributor docs, content models, review queues
- Source-available licensing setup if relevant
- Migration from existing CMS
- £75/mo care plan: monitoring, monthly updates, content sprints up to 3 hours, quarterly architecture review
Tier 5 — retainer
Atelier
£1,200 per month · 12-month term
Continuous · priority queue
Best for: houses with a roadmap — publishers, consultancies, or technology operations launching multiple sites a year and wanting design-system continuity across them.
- Two new sites per quarter (Signal or Atlas tier each)
- Or one Doctrine site per quarter
- Priority queue, ahead of one-off engagements
- Shared design system maintained across all properties
- A/B and analytics review, monthly
- Content sprint each quarter
- Direct line to the principal — no project-manager intermediary
- Annual roadmap review
Add-ons
Every tier can be extended with one or more of the modules below. They are priced as fixed work units, not as time and materials.
Interactive module
Calculator, quiz, database-backed gallery, comparison tool, or interactive map.
£300–£900
Custom illustration / brand mark
Wordmark, monogram, or set of in-house illustrations in the house style.
£225
Migration
From Squarespace, Wix, Webflow, WordPress, or Ghost. Includes URL mapping and 301 plan.
£175–£450
Podcast bolt-on
Episode CMS, transcripts, RSS, Spotify and Apple embeds, chapter markers.
£350
Course platform bolt-on
Modules, exercises, progress tracking, completion certificate, optional AI feedback.
£900
Browser-extension landing
Chrome Web Store-ready landing with install, free vs paid tier, privacy-posture page.
£450
Portfolio / directory hub
Filterable map, taxonomy editor, lifecycle status, JSON-LD — the engine behind this site.
£700
AI integration
BYO-key Claude / OpenAI / Ollama integration, rate limiting, prompt-cache configuration.
£400
Stripe / paywall
Stripe Checkout or Payment Links, customer portal, supporter tier, lifetime licences.
£250
Included in every tier
Hand-written code
Semantic HTML, hand-written CSS, vanilla JavaScript by default. Frameworks introduced only when the brief warrants them.
Performance and accessibility
Lighthouse ≥ 95 across all four axes is a delivery target. WCAG AA, keyboard-first, skip-links, prefers-reduced-motion.
Structured metadata
JSON-LD Organization, Article, Course, Podcast, Product as appropriate. Canonical URLs, Open Graph, Twitter Cards, sitemap, robots.
Operational handover
Repository (your GitHub or ours), DNS notes, editor's manual, 30-day post-launch defect window. Optional care plans on Tier 2 and above.
Ownership
You own the code in full on delivery. The Atelier retains a non-exclusive right to feature the work as a case study unless you ask otherwise.
Not sure which tier?
Send a brief and we will recommend the smallest tier that fits — and tell you when one tier down would be honest.